In the original advertisement there is a wagon filled with several different social networking websites logos. While the original advertisement can be used to show the varieties of ways communication has advanced and the many ways that people can socialize through technology.... I feel like there is an underlying message. I believe the intended message is to notify society, using the "everyone is doing it" approach, of things they should be involved in to fit in. The intended audience are those who are technical logically savi - TYPICALLY those between the ages of 18 to 30. The audience that is being left out are those who do not have access to technology or those of older generations.
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